SECREA BEAUTY

BRANDING – PACKAGING – WEBSITE DEVELOPMENT

A COHERENT, STRONG AND RECOGNIZABLE BRAND UNIVERSE FOR SECREA BEAUTY

Altea Riviera accompanied SECREA BEAUTY in the creation of its brand universe. More precisely, the agency developed a visual identity for this vegetable hair color thought to reflect the DNA of this brand specialized in natural hair coloring. The objective was clear: build a coherent, strong and immediately recognizable image. Thus, the brand could assert its positioning while valorizing its commitments.

A NATURAL, ELEGANT AND STRUCTURED VISUAL IDENTITY

To meet this challenge, Altea Riviera designed a visual identity for this vegetable color that is both natural, elegant and structured. Each graphic choice was therefore thought to translate SECREA BEAUTY’s values. Indeed, the brand wishes to embody authenticity, quality and gentleness. In this way, its image becomes more readable and more impactful across all its supports.

PRODUCT LABELS IN COHERENCE WITH THE VISUAL UNIVERSE

In this context, the mission included the creation of product labels. These were imagined to strengthen the coherence of the visual universe. Moreover, they allow highlighting the natural and premium dimension of the brand. Thanks to this work, SECREA BEAUTY’s visual identity unfolds harmoniously even into packaging. Thus, every detail participates in the global perception of the brand.

A WEBSITE EXTENDING VISUAL IDENTITY INTO THE DIGITAL UNIVERSE

Furthermore, Altea Riviera also designed and developed SECREA BEAUTY’s website. Here again, the objective was to extend the visual identity of this vegetable color into the digital universe. The site was therefore thought to offer smooth navigation, a polished user experience and a clear presentation of the offer. In parallel, everything was structured to strengthen the brand’s online visibility.

A STRONGER, MORE COHERENT AND SUSTAINABLE BRAND IMAGE

Finally, this project made it possible to give SECREA BEAUTY a stronger and more coherent image. On one side, the visual identity asserts the brand’s positioning. On the other, the website and product supports support its development. Together, these elements create a solid, elegant and sustainable brand presence.