MAISON SYNÈSE

MARKETING PLAN – PRESS RELATIONS – COMMUNICATION

A COHERENT, PREMIUM AND DIFFERENTIATING BRAND IMAGE

Altea Riviera accompanied Maison Synèse, a wellness and longevity center in Annecy, in developing its brand image. From the start, the objective was clear. It was necessary to build longevity center Annecy communication that is coherent, premium and differentiating. Indeed, Maison Synèse proposes an innovative approach to wellness. The center combines cryotherapy, electrostimulation coaching and photobiomodulation. It was therefore essential to make this positioning more readable.

A COMMUNICATION STRATEGY THOUGHT FOR THE LONG TERM

To meet this challenge, Altea Riviera implemented a longevity center Annecy communication strategy thought for the long term. First, the agency worked on the brand’s global communication. Next, it took charge of social media management and animation. Furthermore, visual and editorial content were designed custom. Thus, each statement allowed valuing the center’s expertise. Moreover, these content reinforced Maison Synèse’s innovative and high-end image.

A CLEAR POSITIONING AND ENHANCED MEDIA VISIBILITY

In parallel, Altea Riviera accompanied the brand on positioning questions. The objective was to clarify its discourse and strengthen its uniqueness. In this way, the longevity center Annecy communication became clearer and more impactful. Furthermore, media visibility work was also conducted. This allowed establishing Maison Synèse’s legitimacy further. Thus, the brand was able to assert its place on a wellness market in full growth.

A TRUE LEVER OF VISIBILITY, CREDIBILITY AND DEVELOPMENT

Thanks to this collaboration, Maison Synèse benefits today from more structured and coherent communication. On one side, the editorial strategy supports the brand’s awareness. On the other, social media extend its universe and vision. Finally, positioning work comes to reinforce its reference image. The longevity center Annecy communication then becomes a true lever of visibility, credibility and development.