LES BELLES D'ÂMES

BRANDING – COMMUNICATION – PHOTOGRAPHY

A GENTLE, COHERENT AND IMMEDIATELY RECOGNIZABLE BRANDING

Altea Riviera accompanied Les Belles d’Âmes in the construction of its brand universe. From the start, the objective was to create a visual identity for this wellness institute that is both gentle, coherent and immediately recognizable. This holistic institute, dedicated to the harmony of body and mind, offers custom care such as energy kobido, relaxing massages and aromatherapy. It was therefore necessary to translate this sensitive universe into a clear, elegant and soothing image.

A VISUAL IDENTITY REFLECTING THE DEEP PERSONALITY OF THE BRAND

To meet this challenge, Altea Riviera designed a visual identity for this wellness institute thought to reflect the brand’s deep personality. Each graphic choice was imagined to express gentleness, attention and the enveloping dimension of the place. Thus, the created visual universe allows setting a reassuring and harmonious framework. In this way, the brand image becomes a natural extension of the experience lived by the clients.

A VISUAL IDENTITY ADAPTED TO ALL COMMUNICATION SUPPORTS

Furthermore, the visual identity of this wellness institute was designed to adapt to all communication supports. The objective was not only aesthetic. It was also about building a coherent image, capable of accompanying the brand’s development over time. Thanks to this work, Les Belles d’Âmes benefits today from a more affirmed, more readable and more aligned presence with its positioning.

COMMUNICATION AND SOCIAL MEDIA MANAGEMENT TO BRING VISUAL IDENTITY TO LIFE DAILY

In complement, Altea Riviera ensured communication and social media management of the institute. This mission allowed bringing this wellness institute’s visual identity to life daily. Indeed, digital communication plays an essential role in the perception of a wellness brand. Each publication, each visual and each message were therefore thought to strengthen the coherence of the whole. Thus, the brand can express itself with accuracy on its different channels.

PHOTOGRAPHS AND VIDEOS CAPTURING THE ESSENCE OF THE PLACE FOR A SOOTHING, EMBODIED AND SUSTAINABLE BRAND UNIVERSE

Finally, Altea Riviera created photographs and videos to capture the essence of the place. This visual content comes to extend the institute’s identity in a more sensitive and immersive register. It highlights the cocooning atmosphere, care gestures and the quality of welcome. Thanks to this global approach, Les Belles d’Âmes asserts a soothing, embodied and sustainable brand universe.