Saf & vic

BRANDING – LAYOUT DESIGN – PRINTING

BRAZILIAN ENERGY FOR CURLY HAIR

Saf&Vic develops a range of hair care products for curly, coily, kinky and textured hair. It’s a bright, generous brand that celebrates curls with a strong visual identity: hot pink, vibrant yellow and a lively, colorful Brazilian vibe. To showcase its product range, Saf&Vic wanted a premium catalog that extends this universe while adding a touch of elegance.

THE CHALLENGE : COMBINING PREMIUM FEEL AND BOLD COLORS

Moving upmarket without losing its personality was at the heart of this project. An art direction this colorful and dynamic can quickly feel cluttered; stripping it back too much would take away its soul. The goal was to strike the right balance: keep the brand’s joy and energy while bringing the clarity, white space and attention to detail expected from a high-end piece.

AN ART DIRECTION TRUE TO THE SAF&VIC UNIVERSE

The catalog builds on the brand’s existing art direction and elevates it. Hot pink and vibrant yellow structure the layout and set the reading rhythm, with bold color blocks, controlled contrasts and breathing room that lets the products shine. The Brazilian inspiration comes through in graphic elements, creating a catalog that makes you want to care for your hair with a smile.

A LAYOUT DESIGNED TO GUIDE THE READER

Across its pages, the catalog presents the brand story, product sheets, the curly hair routine, key ingredients… Each product gets a clear presentation: benefits, suitable curl types and how to use it. A strong visual hierarchy makes the document easy to browse while keeping the « wow » effect that defines the brand.

DIGITAL FIRST, PRINT READY

Designed primarily for digital distribution, the catalog has been prepared so it can be adapted into a printed version. This gives Saf&Vic a communication tool that is ready to use now and can evolve over time.

THE RESULT : A CATALOG WITH CHARACTER

Saf&Vic now has a premium piece that is consistent with its identity and showcases its care range for curly and textured hair with as much energy as elegance.