LAURIE CHOTARD

WEBDESIGN

LAURIE CHOTARD’S WEBSITE REDESIGN: A PROJECT BY ALTÉA RIVIERA

At Altéa Riviera, we help professionals modernise their online presence and strengthen their digital communication. Among our recent projects, the website redesign for architect Laurie Chotard perfectly illustrates our approach: combining aesthetics, performance and SEO to turn a showcase site into a genuine business development tool.

WHY UNDERTAKE A WEBSITE REDESIGN?

For an architect, a website is far more than a business card: it’s the first impression future clients form. An outdated, slow or poorly mobile-optimised site can discourage enquiries and damage brand image — a real weakness in any digital communication strategy.

For Laurie Chotard, the goal was clear: a modern website worthy of the quality of her architectural work. The redesign therefore aimed to:

showcase her projects through polished, large-format visuals;
improve the browsing experience across all devices (desktop, tablet, mobile);
boost the site’s visibility on search engines;
make it easier for prospects to get in touch.

OUR APPROACH TO THE WEBSITE REDESIGN

A design built for architecture

An architect’s world is told first and foremost through images. We created a clean, uncluttered interface, where white space is allowed to breathe, so that project photographs take centre stage without ever feeling overloaded. The typography and layout were chosen to reflect the precision and elegance of Laurie Chotard’s work.

Performance and technical quality

A successful website redesign is about far more than looks. We optimised loading times, structured the code cleanly and ensured flawless display on mobile — criteria that matter just as much to visitors as they do to Google rankings and effective digital communication.

SEO built in from the start

SEO was factored in at every stage: a clear site structure, optimised tags, well-organised content and pages designed to answer the questions future clients are searching for. The aim: lasting visibility and qualified traffic for the new site.

THE RESULT: A SHOWCASE SITE THAT REFLECTS ITS ARCHITECT

At the end of this website redesign, Laurie Chotard now has a site that is attractive, fast and effective — one that fully highlights her expertise and makes connecting with new clients effortless. It’s a project that embodies the mission we set ourselves at Altéa Riviera: giving every professional a truly high-performing digital communication tool.