éclat alpin

BRANDING – PACKAGING – WEBSITE DEVELOPMENT – ADVERTISING CAMPAIGN – COMMUNICATION

A STRONG, COHERENT AND IMMEDIATELY RECOGNIZABLE BRAND UNIVERSE fOR ÉCLAT ALPIN

Altea Riviera accompanied Éclat Alpin in the creation and deployment of its brand universe. From the start, the objective was to build the visual identity of a cosmetics brand that is strong, coherent and immediately recognizable. Specialized in fresh cosmetic care based on alpine plants, the brand needed an image capable of reflecting its natural, premium and sensory positioning. It was therefore necessary to create a distinctive visual territory, in agreement with its values and with the expectations of its clientele.

A CLEAR, ELEGANT GRAPHIC UNIVERSE INSPIRED BY ALPINE NATURE

The mission began with the design of Éclat Alpin’s visual identity. This work made it possible to lay the foundations of a clear, elegant graphic universe inspired by alpine nature. Each visual choice was thought to strengthen the brand’s uniqueness. Thus, the created identity values both the freshness of formulas, the authenticity of ingredients and the high-end dimension of products. Thanks to this approach, the brand benefits from a more readable and memorable image.

PRODUCT PACKAGING IN PERFECT CONTINUITY WITH THE BRAND UNIVERSE

In a second step, Altea Riviera developed product packaging to extend this visual identity on physical supports. The packaging was designed to offer perfect continuity with the brand’s universe. Moreover, it allows strengthening visual impact at point of sale and on communication supports. Each graphic element was thought to express naturalness, elegance and quality. Thus, the whole contributes to creating a coherent brand experience.

MANAGED COMMUNICATION AND TARGETED ADVERTISING CAMPAIGN

Furthermore, the mission extended to communication management and deployment of a targeted advertising campaign. This step allowed bringing Éclat Alpin’s visual identity to life on different channels. In parallel, Altea Riviera worked to strengthen brand awareness among a qualified audience. The coherence between image, message and supports therefore played a central role in the strategy.

A WEBSITE AS AN ELEGANT, SMOOTH DIGITAL SHOWCASE FAITHFUL TO THE BRAND UNIVERSE

Finally, Altea Riviera designed and developed Éclat Alpin’s website. The site was imagined as an elegant, smooth digital showcase faithful to the brand’s universe. It naturally extends the visual identity of the cosmetics brand on digital. Thanks to this global approach, Éclat Alpin now has a harmonious, structured and sustainable brand image.