ALTEA RIVIERA | Brand universe

la minute

BRANDING

A STRONG, ELEGANT AND CONTEMPORARY BRAND UNIVERSE FOR LA MINUTE

Altea Riviera accompanied La Minute in the creation of its brand universe. From the start, the objective was to build a visual identity for an alcohol-free gin brand that is both strong, elegant and contemporary. The brand addresses those who want to savor the moment differently. It was therefore necessary to imagine a visual territory capable of translating this promise with accuracy. The challenge was to create a distinctive, coherent and immediately recognizable image.

A VISUAL IDENTITY THOUGHT IN THE SMALLEST DETAILS

To meet this ambition, Altea Riviera designed a visual identity for an alcohol-free gin brand thought in the smallest details. The mission began with the creation of the logo. This was imagined to reflect the balance between refinement, modernity and simplicity. Next, the agency defined a complete graphic charter. This charter is capable of establishing a true brand personality. Thus, each visual element contributes to strengthening the coherence of the whole.

A UNIQUE POSITIONING AT THE INTERSECTION OF TWO WORLDS

This visual identity for an alcohol-free gin brand also had to express a unique positioning. Indeed, La Minute is located at the intersection of two worlds. On one side, it borrows codes from premium spirits. On the other, it fits into a more conscious approach. This approach is geared toward wellness and new consumption rituals. It was therefore essential to find the right balance. Thanks to this work, the brand asserts an image that is both current, desirable and subtle.

A TRUE BRAND LANGUAGE THAT TELLS AN INTENTION

Furthermore, Altea Riviera thought of this visual identity for an alcohol-free gin brand as a true brand language. Design does not only serve to embellish. On the contrary, it comes to tell an intention. It creates emotion and gives meaning to the product experience. In the case of La Minute, each graphic choice evokes a pause. It also evokes a chosen moment and a new way of savoring the moment. Thus, the visual universe fully participates in the brand’s storytelling.

A SOLID FOUNDATION FOR BRAND DEVELOPMENT

Finally, this project allows La Minute to have a solid foundation for its development. Thanks to the clear and differentiating visual identity, the brand can express itself coherently across all its supports. From logo to graphic charter, every detail was designed to strengthen its uniqueness. Altea Riviera thus signs a project where aesthetics, positioning and storytelling move in the same direction.