{"id":4916,"date":"2026-05-25T15:24:58","date_gmt":"2026-05-25T15:24:58","guid":{"rendered":"https:\/\/www.alteariviera.com\/?page_id=4916"},"modified":"2026-06-02T15:44:38","modified_gmt":"2026-06-02T15:44:38","slug":"en-04-le-mag","status":"publish","type":"page","link":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/","title":{"rendered":"04. The Mag"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

THE MAG'<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Find a selection of articles dedicated to creative minds.<\/em><\/p>

Inspiration, technique, information\u2026 <\/em><\/p>

Learning and skills are acquired every day.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
\u00a9Betina Du Toit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

DIOR HAUTE WELLNESS: THE NEW WELLNESS COLLECTION<\/strong><\/h3>

LUXURY & TRENDS \u2013 4 MINUTES<\/strong><\/em><\/p>

With Haute Wellness, Dior is entering the premium wellness universe through a collection of accessories dedicated to sport, relaxation and sleep. Indeed, more than a simple product launch, this initiative illustrates the evolution of luxury toward global experiences. Moreover, wellness is becoming a true art of living. Thus, Dior strengthens its position on the wellness luxury market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

SOCIAL MEDIA: FREQUENCY, CONSISTENCY, AND AUTHENTICITY<\/strong><\/p>

COMMUNICATION – 7 MINUTES<\/span><\/strong><\/em><\/p>

What builds loyalty in a community is consistency in quality and sincerity of message, not quantity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LUXURY 2026: BETWEEN ARTISANAL HERITAGE AND DIGITAL INNOVATION<\/strong><\/p>

MARKETING – 5 MINUTES<\/strong><\/em><\/p>

Modernize without betraying, innovate without altering: the delicate balance that is redefining the strategies of prestigious houses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HOLISTIC CARE: WHEN WELL-BEING BECOMES A STRATEGY<\/strong><\/p>

MARKETING – 9 MINUTES<\/strong><\/em><\/p>

The institutes that succeed are those that have managed to build a strong brand identity around their holistic values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

SOCIAL MEDIA: FREQUENCY, CONSISTENCY, AND AUTHENTICITY<\/strong><\/h3>

COMMUNICATION – 7 MINUTES<\/span><\/strong><\/em><\/p>

What builds loyalty in a community is consistency in quality and sincerity of message, not quantity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LUXURY 2026: BETWEEN ARTISANAL HERITAGE AND DIGITAL INNOVATION<\/strong><\/h3>

MARKETING – 5 MINUTES<\/strong><\/em><\/p>

Modernize without betraying, innovate without altering: the delicate balance that is redefining the strategies of prestigious houses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HOLISTIC CARE: WHEN WELL-BEING BECOMES A STRATEGY<\/strong><\/h3>

MARKETING – 9 MINUTES<\/strong><\/em><\/p>

The institutes that succeed are those that have managed to build a strong brand identity around their holistic values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HOSPITALITY AND GASTRONOMY: YOUR COMMUNICATION TELLS A STORY<\/strong><\/p>

COMMUNICATION – 7 MINUTES<\/span><\/strong><\/em><\/p>

The establishments that fill their tables are those that have learned to tell their story with sincerity.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

WHY PACKAGING IS THE FIRST AMBASSADOR OF YOUR PRODUCT<\/strong><\/p>

PRODUCT DEVELOPMENT – 5 MINUTES<\/strong><\/em><\/p>

Before it’s even used, your product is judged: well-designed packaging captivates, reassures, and encourages purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CUSTOMER EXPERIENCE AS THE NEW ULTIMATE LUXURY<\/strong><\/p>

MARKETING – 9 MINUTES<\/strong><\/em><\/p>

True luxury is no longer something you own, it’s something you experience. The communication around these experiences becomes as precious as they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HOSPITALITY AND GASTRONOMY: YOUR COMMUNICATION TELLS A STORY<\/strong><\/h3>

COMMUNICATION – 7 MINUTES<\/span><\/strong><\/em><\/p>

The establishments that fill their tables are those that have learned to tell their story with sincerity.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

WHY PACKAGING IS THE FIRST AMBASSADOR OF YOUR PRODUCT<\/strong><\/h3>

PRODUCT DEVELOPMENT – 5 MINUTES<\/strong><\/em><\/p>

Before it’s even used, your product is judged: well-designed packaging captivates, reassures, and encourages purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CUSTOMER EXPERIENCE AS THE NEW ULTIMATE LUXURY<\/strong><\/h3>

MARKETING – 9 MINUTES<\/strong><\/em><\/p>

True luxury is no longer something you own, it’s something you experience. The communication around these experiences becomes as precious as they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

LET'S WORK TOGETHER ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I fully commit to supporting your projects with rigor and integrity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBOOK A CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"3\"<\/figure><\/div>
\"47\"<\/figure><\/div>
\"Screenshot\"<\/figure><\/div>
\"3B3A0492\"<\/figure><\/div>
\"48\"<\/figure><\/div>
\"41\"<\/figure><\/div>
\"30\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

THE MAG’ Find a selection of articles dedicated to creative minds. Inspiration, technique, information\u2026 Learning and skills are acquired every day. \u00a9Betina Du Toit DIOR HAUTE WELLNESS: THE NEW WELLNESS COLLECTION LUXURY & TRENDS \u2013 4 MINUTES With Haute Wellness, Dior is entering the premium wellness universe through a collection of accessories dedicated to sport,…<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-4916","page","type-page","status-publish","hentry"],"yoast_head":"\nALTEA RIVIERA | Articles dedicated to creative minds<\/title>\n<meta name=\"description\" content=\"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALTEA RIVIERA | Articles dedicated to creative minds\" \/>\n<meta property=\"og:description\" content=\"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/\" \/>\n<meta property=\"og:site_name\" content=\"ALTEA RIVIERA | Agence de communication, marketing et relations presse \u2013 Aix-les-Bains\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T15:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-874x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"874\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/\",\"url\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/\",\"name\":\"ALTEA RIVIERA | Articles dedicated to creative minds\",\"isPartOf\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png\",\"datePublished\":\"2026-05-25T15:24:58+00:00\",\"dateModified\":\"2026-06-02T15:44:38+00:00\",\"description\":\"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage\",\"url\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png\",\"contentUrl\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.alteariviera.com\/en\/home-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"04. The Mag\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/#website\",\"url\":\"https:\/\/www.alteariviera.com\/en\/\",\"name\":\"ALTEA RIVIERA | Agence de communication, marketing et relation presse \u2013 Aix-les-Bains\",\"description\":\"Lancement produit, communication, relations presse & \u00e9v\u00e9nements sur-mesure en Savoie et Haute Savoie \u2013 strat\u00e9gie, visibilit\u00e9 & impact de marque\",\"publisher\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/#organization\"},\"alternateName\":\"ALTEA RIVIERA | Agence de communication, marketing et relation presse \u2013 Aix-les-Bains\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alteariviera.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/#organization\",\"name\":\"ALTEA RIVIERA | Lancement de produit, \u00e9v\u00e9nementiel, communication & relation presse \u2013 Aix-les-Bains\",\"url\":\"https:\/\/www.alteariviera.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/cropped-cropped-ALTEA-RIVIERA-15.png\",\"contentUrl\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/cropped-cropped-ALTEA-RIVIERA-15.png\",\"width\":1919,\"height\":767,\"caption\":\"ALTEA RIVIERA | Lancement de produit, \u00e9v\u00e9nementiel, communication & relation presse \u2013 Aix-les-Bains\"},\"image\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALTEA RIVIERA | Articles dedicated to creative minds","description":"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/","og_locale":"en_US","og_type":"article","og_title":"ALTEA RIVIERA | Articles dedicated to creative minds","og_description":"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.","og_url":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/","og_site_name":"ALTEA RIVIERA | Agence de communication, marketing et relations presse \u2013 Aix-les-Bains","article_modified_time":"2026-06-02T15:44:38+00:00","og_image":[{"width":874,"height":1024,"url":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-874x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/","url":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/","name":"ALTEA RIVIERA | Articles dedicated to creative minds","isPartOf":{"@id":"https:\/\/www.alteariviera.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage"},"image":{"@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage"},"thumbnailUrl":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png","datePublished":"2026-05-25T15:24:58+00:00","dateModified":"2026-06-02T15:44:38+00:00","description":"Discover Altea Riviera's Mag', the blog with articles dedicated to creative minds on marketing, luxury, beauty and art of living.","breadcrumb":{"@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#primaryimage","url":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png","contentUrl":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Capture-decran-2026-05-29-a-17.11.58-768x900.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.alteariviera.com\/en\/en-04-le-mag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.alteariviera.com\/en\/home-en\/"},{"@type":"ListItem","position":2,"name":"04. The Mag"}]},{"@type":"WebSite","@id":"https:\/\/www.alteariviera.com\/en\/#website","url":"https:\/\/www.alteariviera.com\/en\/","name":"ALTEA RIVIERA | Agence de communication, marketing et relation presse \u2013 Aix-les-Bains","description":"Lancement produit, communication, relations presse & \u00e9v\u00e9nements sur-mesure en Savoie et Haute Savoie \u2013 strat\u00e9gie, visibilit\u00e9 & impact de marque","publisher":{"@id":"https:\/\/www.alteariviera.com\/en\/#organization"},"alternateName":"ALTEA RIVIERA | Agence de communication, marketing et relation presse \u2013 Aix-les-Bains","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alteariviera.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alteariviera.com\/en\/#organization","name":"ALTEA RIVIERA | Lancement de produit, \u00e9v\u00e9nementiel, communication & relation presse \u2013 Aix-les-Bains","url":"https:\/\/www.alteariviera.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alteariviera.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/cropped-cropped-ALTEA-RIVIERA-15.png","contentUrl":"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/cropped-cropped-ALTEA-RIVIERA-15.png","width":1919,"height":767,"caption":"ALTEA RIVIERA | Lancement de produit, \u00e9v\u00e9nementiel, communication & relation presse \u2013 Aix-les-Bains"},"image":{"@id":"https:\/\/www.alteariviera.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/pages\/4916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/comments?post=4916"}],"version-history":[{"count":28,"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/pages\/4916\/revisions"}],"predecessor-version":[{"id":5394,"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/pages\/4916\/revisions\/5394"}],"wp:attachment":[{"href":"https:\/\/www.alteariviera.com\/en\/wp-json\/wp\/v2\/media?parent=4916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}