{"id":4833,"date":"2026-05-25T12:38:50","date_gmt":"2026-05-25T12:38:50","guid":{"rendered":"https:\/\/www.alteariviera.com\/?page_id=4833"},"modified":"2026-06-02T15:41:34","modified_gmt":"2026-06-02T15:41:34","slug":"en-la-minute","status":"publish","type":"page","link":"https:\/\/www.alteariviera.com\/en\/en-la-minute\/","title":{"rendered":"La Minute"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4833\" class=\"elementor elementor-4833\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f378b12 e-flex e-con-boxed e-con e-parent\" data-id=\"f378b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9b8468 e-con-full e-flex e-con e-child\" data-id=\"c9b8468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f52a672 elementor-widget elementor-widget-heading\" data-id=\"f52a672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">la minute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b82f972 e-con-full e-flex e-con e-child\" data-id=\"b82f972\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25fbb34 elementor-widget elementor-widget-text-editor\" data-id=\"25fbb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>BRANDING<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7710cca e-flex e-con-boxed e-con e-parent\" data-id=\"7710cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-527b7c5 elementor-widget elementor-widget-image\" data-id=\"527b7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1398\" height=\"736\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png\" class=\"attachment-full size-full wp-image-4045\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png 1398w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53-300x158.png 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53-1024x539.png 1024w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53-768x404.png 768w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f2a00 e-flex e-con-boxed e-con e-parent\" data-id=\"91f2a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df0711 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6df0711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A STRONG, ELEGANT AND CONTEMPORARY BRAND UNIVERSE FOR LA MINUTE<\/h2><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Altea Riviera accompanied La Minute in the creation of its brand universe. From the start, the objective was to build a visual identity for an alcohol-free gin brand that is both strong, elegant and contemporary. The brand addresses those who want to savor the moment differently. It was therefore necessary to imagine a visual territory capable of translating this promise with accuracy. The challenge was to create a distinctive, coherent and immediately recognizable image.<\/p><h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A VISUAL IDENTITY THOUGHT IN THE SMALLEST DETAILS<\/h2><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">To meet this ambition, Altea Riviera designed a visual identity for an alcohol-free gin brand thought in the smallest details. The mission began with the creation of the logo. This was imagined to reflect the balance between refinement, modernity and simplicity. Next, the agency defined a complete graphic charter. This charter is capable of establishing a true brand personality. Thus, each visual element contributes to strengthening the coherence of the whole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9074644 e-flex e-con-boxed e-con e-parent\" data-id=\"9074644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ba53ab e-con-full e-flex e-con e-child\" data-id=\"6ba53ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-980b91a elementor-widget elementor-widget-image\" data-id=\"980b91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/3.png\" class=\"attachment-large size-large wp-image-2981\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/3.png 1024w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/3-300x300.png 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/3-150x150.png 150w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/3-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bacdd7 e-con-full e-flex e-con e-child\" data-id=\"9bacdd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-753251d elementor-widget elementor-widget-image\" data-id=\"753251d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Carte-visite-Grande-e1778680243873.jpeg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-3422\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Carte-visite-Grande-e1778680243873.jpeg 960w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Carte-visite-Grande-e1778680243873-300x300.jpeg 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Carte-visite-Grande-e1778680243873-150x150.jpeg 150w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Carte-visite-Grande-e1778680243873-768x768.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb54331 e-flex e-con-boxed e-con e-parent\" data-id=\"eb54331\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fea92 elementor-widget elementor-widget-text-editor\" data-id=\"b9fea92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A UNIQUE POSITIONING AT THE INTERSECTION OF TWO WORLDS<\/h2><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This visual identity for an alcohol-free gin brand also had to express a unique positioning. Indeed, La Minute is located at the intersection of two worlds. On one side, it borrows codes from premium spirits. On the other, it fits into a more conscious approach. This approach is geared toward wellness and new consumption rituals. It was therefore essential to find the right balance. Thanks to this work, the brand asserts an image that is both current, desirable and subtle.<\/p><h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A TRUE BRAND LANGUAGE THAT TELLS AN INTENTION<\/h2><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Furthermore, Altea Riviera thought of this visual identity for an alcohol-free gin brand as a true brand language. Design does not only serve to embellish. On the contrary, it comes to tell an intention. It creates emotion and gives meaning to the product experience. In the case of La Minute, each graphic choice evokes a pause. It also evokes a chosen moment and a new way of savoring the moment. Thus, the visual universe fully participates in the brand&rsquo;s storytelling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8c62d6 e-flex e-con-boxed e-con e-parent\" data-id=\"f8c62d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d93f912 e-con-full e-flex e-con e-child\" data-id=\"d93f912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-909fcaa elementor-widget elementor-widget-image\" data-id=\"909fcaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"1024\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/iszhdbcoazndcxa-01-Grande-777x1024.jpeg\" class=\"attachment-large size-large wp-image-3430\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/iszhdbcoazndcxa-01-Grande-777x1024.jpeg 777w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/iszhdbcoazndcxa-01-Grande-228x300.jpeg 228w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/iszhdbcoazndcxa-01-Grande-768x1012.jpeg 768w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/iszhdbcoazndcxa-01-Grande.jpeg 971w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4af5e3 e-con-full e-flex e-con e-child\" data-id=\"f4af5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46af85a elementor-widget elementor-widget-image\" data-id=\"46af85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"1024\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/generated-image-95-777x1024.png\" class=\"attachment-large size-large wp-image-4026\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/generated-image-95-777x1024.png 777w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/generated-image-95-228x300.png 228w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/generated-image-95-768x1012.png 768w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/generated-image-95.png 896w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88cc070 e-flex e-con-boxed e-con e-parent\" data-id=\"88cc070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b5a12 elementor-widget elementor-widget-text-editor\" data-id=\"e6b5a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A SOLID FOUNDATION FOR BRAND DEVELOPMENT<\/h2><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Finally, this project allows La Minute to have a solid foundation for its development. Thanks to the clear and differentiating visual identity, the brand can express itself coherently across all its supports. From logo to graphic charter, every detail was designed to strengthen its uniqueness. Altea Riviera thus signs a project where aesthetics, positioning and storytelling move in the same direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6961b e-flex e-con-boxed e-con e-parent\" data-id=\"1a6961b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da5a76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4da5a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b9c004 e-flex e-con-boxed e-con e-parent\" data-id=\"5b9c004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68daded elementor-widget elementor-widget-heading\" data-id=\"68daded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DISCOVER OTHER PROJECTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9092dc2 e-grid e-con-boxed e-con e-parent\" data-id=\"9092dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d432be4 elementor-widget elementor-widget-image\" data-id=\"d432be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alteariviera.com\/la-villa-du-lac\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/46.png\" class=\"attachment-large size-large wp-image-3995\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/46.png 1024w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/46-300x300.png 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/46-150x150.png 150w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/46-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La Villa Du Lac <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984647b elementor-widget elementor-widget-image\" data-id=\"984647b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alteariviera.com\/cosmic-marine\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/logo-noir-a-utiiser-tout-le-temps.png\" class=\"attachment-large size-large wp-image-3473\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/logo-noir-a-utiiser-tout-le-temps.png 500w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/logo-noir-a-utiiser-tout-le-temps-300x300.png 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/logo-noir-a-utiiser-tout-le-temps-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Cosmic Marine <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299db1e elementor-widget elementor-widget-image\" data-id=\"299db1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alteariviera.com\/eclat-alpin-3\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/20.png\" class=\"attachment-large size-large wp-image-3389\" alt=\"\" srcset=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/20.png 1024w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/20-300x300.png 300w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/20-150x150.png 150w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/20-768x768.png 768w, https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/elementor\/thumbs\/20-rneea7ggs3lo22be7vhnl9wsh8xfccp9b6uvybzl3c.png 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eclat Alpin<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a89636 e-flex e-con-boxed e-con e-parent\" data-id=\"1a89636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ce553 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5ce553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>la minute BRANDING A STRONG, ELEGANT AND CONTEMPORARY BRAND UNIVERSE FOR LA MINUTE Altea Riviera accompanied La Minute in the creation of its brand universe. From the start, the objective was to build a visual identity for an alcohol-free gin brand that is both strong, elegant and contemporary. The brand addresses those who want to&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-4833","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALTEA RIVIERA | Brand universe | La minute<\/title>\n<meta name=\"description\" content=\"Discover the La Minute project, supported by Altea Riviera for the creation of the brand universe of this non-alcoholic gin brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALTEA RIVIERA | Brand universe | La minute\" \/>\n<meta property=\"og:description\" content=\"Discover the La Minute project, supported by Altea Riviera for the creation of the brand universe of this non-alcoholic gin brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/\" \/>\n<meta property=\"og:site_name\" content=\"ALTEA RIVIERA | Agence de communication, marketing et relations presse \u2013 Aix-les-Bains\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T15:41:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1398\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/\",\"url\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/\",\"name\":\"ALTEA RIVIERA | Brand universe | La minute\",\"isPartOf\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png\",\"datePublished\":\"2026-05-25T12:38:50+00:00\",\"dateModified\":\"2026-06-02T15:41:34+00:00\",\"description\":\"Discover the La Minute project, supported by Altea Riviera for the creation of the brand universe of this non-alcoholic gin brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/#primaryimage\",\"url\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png\",\"contentUrl\":\"https:\/\/www.alteariviera.com\/wp-content\/uploads\/2026\/05\/Design-sans-titre-53.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/en-la-minute\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.alteariviera.com\/en\/home-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Minute\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alteariviera.com\/en\/#website\",\"url\":\"https:\/\/www.alteariviera.com\/en\/\",\"name\":\"ALTEA RIVIERA | Agence de communication, marketing et relation presse \u2013 Aix-les-Bains\",\"description\":\"Lancement produit, communication, relations presse &amp; 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